Reachback are a Rock band from the London / Essex who have jouneyed steadily from teen bedroom demos and rehearsals in 2008 into an adult band now rapidly catching both the public and industry eye. Two siblings and four friends, bound by their teenage band experience and a shared passion and admiration for guitar-centred pop music; Reachback have stuck to the unfashionable task of perfecting a clean, radio-friendly UK Rock band sound and presentation that could soon become hard to ignore... The band recorded and released their first single ‘Butterflies’ in August 2010; a track that would get short-listed for the industry-selected UK ‘Pop Music Crown Award’ for unsigned artists and enjoy national air-play on Absolute Radio. 2010 ended with Reachback winning ‘Essex Undiscovered’; a seventy-two band county-wide live performance competition again judged by music industry executives. The competition elevated regional recognition of the band and bought funded recording opportunities with Grammy Award-nominated producer, Matt Hyde (Newton Falkener, Ash, Bullet For MyValentine). In February 2011 Reachback released ‘No One Else’ - a more Rock-driven single with similarly pristine production. The track caught the ear of both Radio 1 and Kerrang! Magazine and was selected by Music Week to feature in a playlist of UK tracks tipped for licencing success in the US. Reachback released their third single ‘Without You’ in April 2011 which went straight into the Total Rock Radio playlist. That month the band were also short-listed finalists in the Hard Rock Calling London Battle of the Bands and were subsequently named as Absolute Radio’s ‘Unsigned Band of the Week’ by Sarah Champion. Reachback became a major success story from the 2011 BPI / UKTI Los Angeles Sync Mission when their presentation was picked up on by US MTV A&R Consultant, Nic Harcourt; a man dubbed ‘the most influential DJ in America’. Reachback became one of the first UK acts to agree publishing terms with ‘Hype Music’; a hybrid production catalogue powered by MTV and Sony ATV to support leading independent acts with MTV-identified global popular reach. In September Reachback were invited to Abbey Road Studios to record acoustic presentations of tracks ‘Butterflies’ and ‘No One Else’ with MTV and Extreme Music executives with the view to placing the tracks across film and television - the band’s first positive venture in association with ‘Hype Music’. Reachback also become one of the first unsigned acts identified by Live Nation to release live-recorded audio and visual presentation through ‘Live Connected’; a pioneering service to industry subscribers and online audiences. The band released 5-track EP 'Wake Up' through MTV on October 31 2011.